The new Dirac solution is praised by many of Sweden’s most acclaimed DJs and music producers as the best way to experience the richness and energy of studio sound through any headphones.
LAS VEGAS, Nevada, January 7, 2020 — Swedish sound pioneer Dirac today announced the debut of its new Dirac digital audio solution for smartphones and other mobile devices. The new technology reveals even the most subtle beats, tones and sounds that’re typically lost in headphones and brings the boosted content outside the listener’s head. It creates a higher definition and more spacious listening experience over any headphones, regardless of quality or price-point.
The Dirac digital audio solution and its corresponding mobile app upgrade the connected headphones using customized algorithms that boost every detail of the music and unleash the full potential of the headphones. Listeners can switch Dirac on/off to hear and feel the incredible difference that Dirac makes.
With this new Dirac digital audio solution, the company combined their latest research into sound performance boosting and externalization algorithms in a way that improves quality of any content, irrespective of the audio codec used to record the sound; other approaches that also claim to boost and externalize sound require the audio to be recorded using one specific codec.
To help with the launch, Dirac has teamed up with some of Sweden’s most influential DJs and music producers, including Axwell of Swedish House Mafia and Rami Yacoub, producer behind artists such as Ariana Grande, Demi Lovato, Avicii and more.
“Our new solution takes an experience once reserved for the few and makes it available to the masses – enabling the world to experience immersive, adaptive, and maximized sound from smaller devices than ever before,” said Dirac co-founder & CEO Dr. Mathias Johansson. “We’re revealing the layers of sound you never knew existed to create a fuller, purer experience – no matter what you’re listening on.”
The underlying Dirac technology represents over 18 years of digital audio R&D that has produced over 17 patent families and partnerships with blue chip companies and some of the most recognized and exclusive audio brands across the globe.
The company is currently in talks with some of the world’s largest smartphone and music streaming companies about embedding the new Dirac digital audio solution into their products and platforms. The first partnership is slated to be announced in Q1 2020.
“In the studio, you feel every beat, tone, and drop – every detail is present and nothing is lost,” said Axwell, who for years has used Dirac’s room correction technology in his studio. “The challenge for the industry is recreating that studio energy through consumer headphones that strip sound of quality and detail. Dirac is changing the game with its new digital audio solution that enriches sound with the detail, clarity, and immersion that could once only be felt by artists and producers in a studio environment.”
Dirac is unveiling its new app and technology at CES 2020 in Central Hall Booth #18123.