Digital Marketing Manager
Dirac Research, one of Sweden’s emerging tech powerhouses, is a world-renowned audio technology company that is dedicated to inventing the future of sound across all product categories. Our market-leading digital audio optimization solutions have been adopted by some of the world’s most respected manufacturers – including Harman, DensoTen, BYD, BMW, Volvo, Rolls Royce, and many others. Dirac is headquartered in Uppsala, Sweden, with offices in Shanghai, Shenzhen and Beijing as well as representatives in Japan, USA, Korea and Germany. Additionally, Dirac now operates an R&D center in Copenhagen, Denmark. Undergoing an intense growth phase, the Dirac team consists of more than 90 people – with additional expansion on the immediate horizon.
Position Background and Your Challenge:
We’re looking for an awesome Digital Marketing Manager to lead a growing consumer technology company to the next level in our online presence. You are responsible for leading the Dirac digital marketing strategy and activity across all our markets and segments. The role will focus on the online profile of Dirac with a focus on improving industry and consumer engagement.
You have a can-do attitude and curious and passionate about digital marketing. You’ll be good at problem solving and understand how to use technology to help deliver a solution. We’re a small company with big ambitions to go more global and more consumer, so you enjoy getting hands-on—you’re not afraid to do what it takes to get the job done and enjoy working in an entrepreneurial environment.
You are a good project manager, with the ability to handle internal stakeholders. And your role goes beyond the stuff you deliver—you’re also an internal champion for marketing and brand inside and outside the team. You have fun, know how to stay calm and enjoy working in a fast, high tech, consumer focused environment. Within 6 months, you’ll have the opportunity to grow the Digital Marketing team, so you also have the drive and passion to become a leader.
Key programs for this year you would be supporting:
Driving elements of our re-brand project, inclusive of leading the online web development in partnership with agencies
Lead process for online content creation
Develop the long-term Digital Marketing Strategy and resourcing plan
As the Digital Marketing Manager, you report directly to the CMO and are part of the Marketing leadership team.
Your key responsibilities:
Strategy & planning: play a key role in the development of the digital marketing and social media strategies plus lead the planning and implementation to help drive industry and consumer engagement
Stakeholder engagement: engage with stakeholders at numerous levels to get input and feedback on projects
Website: drive the website redevelopment project on a day-to-day basis, manage update request and priorities, complete updates using the CMS and managing image catalogues
Agency engagement: work with agencies to develop and implement recommendations for the website, SEO & social media
SEO: develop SEO strategy and suggestions, optimise website pages including meta information, tagging, keyword optimisation and external link building to increase search rankings and website traffic
Social media: lead the social media activity across a range of platforms
Campaigns: provide input on digital aspects of campaigns including SEM, content and social media
Analysis: undertake analysis of digital marketing data and create reports for use with key stakeholders across the business
6+ year’s digital marketing experience
International marketing experience
Website development projects a must
Proficient English skills a must; Chinese language skills a bonus
Bachelor’s degree or experience considered equivalent
What Dirac Offers You:
Dirac is one of Sweden’s hottest and fastest growing young tech companies, with best-in-class technology and a customer-base that includes many of the world’s most reputable brands. Dirac offers a highly entrepreneurial environment and a team exceptionally skilled and passionate about both building a great business and inventing the future of sound.
You are welcome to contact Rachel White, Chief Marketing Officer, email@example.com to learn more. Please send personal letter and CV to HR manager Anna Nordanstig at firstname.lastname@example.org Your application will be treated strictly confidential.
Your main location will preferably be at Dirac’s headquarters in central Uppsala but we are also open for working from other locations. The position is to be filled as soon as possible.
We welcome your application!