HomeNewsDirac and CRI Middleware join forces to deliver enhanced sound experiences to the mobile/PC, gaming, IoT, and automotive industries

Dirac and CRI Middleware join forces to deliver enhanced sound experiences to the mobile/PC, gaming, IoT, and automotive industries

March 10, 2021

Dirac + CRIMiddleware

Together with Tokyo-based solution provider CRI Middleware we have entered into a distribution agreement to explore new applications of Dirac’s audio optimization technology. Together we will build on CRI Middleware’s expertise working with developers in the gaming, automotive, mobile/PC, and IoT industries to identify products that would benefit from the enhanced sound experiences enabled by Dirac solutions.

“Everywhere we look, there are products and platforms that can be enhanced through a higher degree of audio performance – be it gaming, Internet of Things, or even advanced driver-assistance systems,” stated Peter Friedrichsen, CEO, Dirac. “Through this collaboration with CRI Middleware and its customer base in Japan, we’ll be able to deliver the audio technologies developers require to level-up their product performance and deliver meaningful upgrades to the overall customer experience.”

The two companies began collaborating several years ago when CRI Middleware played an instrumental role in integrating Dirac software into personal computers manufactured by Fujitsu Client Computing Limited. Earlier this month, Dirac announced its audio technology has also been included in new Fujitsu LIFEBOOK laptops.

Dirac will make available its room correction, speaker optimization, and immersive audio technologies to CRI’s middleware platform under this new agreement. The Dirac solutions will then be accessible by CRI’s customer base of developers for easy integration into their end-user products and platforms. 

“Dirac’s audio optimization technology is the most impressive in the industry, used by leaders in the home theater, mobile, and automotive spaces, among others,” stated Mr. Oshimi Masao, CEO, CRI Middleware. “By collaborating with Dirac, we’ll be able to provide our customers—across a growing range of industries—vastly superior audio, which in turn will enable them to create better products through a richer, more immersive consumer experience.”

Founded in Tokyo in 1983, and with an office in the San Francisco Bay Area opened in 2004, CRI Middleware is an established, respected supplier of audio middleware solutions to the gaming industry and others. Its CRIWARE software platform has been integrated across virtually all major consoles, as well as many leading mobile devices.

Dirac’s leading-edge technology enhances audio for PCs, smartphones, headphones, automobiles, and home theaters through collaborations with brands such as Fujitsu, ASUS, Klipsch, RHA, OPPO, Rolls Royce, Bentley, and Harman, among many others. Its audio technology has been incorporated into nearly 850-million smartphones worldwide since 2012.

For more information on CRI Middleware, visit www.cri-mw.co.jp.
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About Dirac:
Dirac is here to change the world of sound. We’re inventing the future of audio with superior experiences for any content, device, and space. For the many, not the few. Based in Sweden, Dirac optimizes digital audio, perfecting sound for better listening in any environment. The patented sound solution technology spans across mobile, gaming, Virtual Reality and Augmented Reality, headphones, streaming, automotive, residential and commercial AV, boosting whatever sound you’re listening to, wherever you’re listening. For professionals, Dirac produces the industry’s most powerful suite of audio tools for signal processing. Some of the world’s most respected brands, including Rolls Royce, Volvo, Polestar, BMW, BYD, Harman, Datasat, NAD, ASUS, and OPPO bring the Dirac sound experience to their customers.

Headquartered in Uppsala, Sweden, Dirac has offices in Shenzhen, Beijing, and Shanghai, China; a Research & Development facility in Copenhagen, Denmark; and representation in Germany, Japan, Korea, Taiwan, and the USA.

About CRI Middleware co., ltd.
Based on a corporate philosophy of “Enriching society with sound and video,” we conduct research and development related to audio and video that’s then applied to our middleware product brand CRIWARE®, which focuses on the video gaming and embedded system industries, among others. Through CRIWARE, CRI provides technologies and solutions for improving usability and quality for developers that create enhanced audio and video experiences for end-users.