The 2018 Mobile World Congress has come and gone. Dirac was in attendance once again this year, and we left the event filled with a very promising feeling. And not at all thanks to the weather—which turned out to be the worst ever since we started attending the event back in 2006—but thanks to all the great people we had the pleasure of meeting, along with the equally great meetings we held with partners, journalists, and potential customers.
So, you’re going to buy a new smartphone. What will you go for? A year ago, the must-have features on your list might have included: thin, lightweight, good camera, powerful chip, decent ROM&RAM, and great sound. Today, you would probably add to that a dual rear camera and large screen-to-body ratio. Yes, dual rear camera and large screen-to body ratio are some of the hot trends—among others such as face recognition, augmented reality and finger sensor—which, according to experts, will sweep over the smartphone industry in 2018.
Let’s say you have quite a firm opinion about how you want your music to sound. You want it to sound clean and tonally well balanced with just enough bass—not too much. You want the center image to be right there, dead in the center no matter how you move or where you sit, and you want the sound stage to stay symmetrically within 30 degrees to each side of the center image.
It wasn’t too long ago that portable audio meant blurry playback on a Walkman, and portable movies were, of course, completely unthinkable. Yet today we consume portable audio in all kinds of environments and for a range of different purposes— for music, games, audiobooks, GPS systems, audio assistants like Siri… the list goes on. And it's all delivered in the convenient package of a smartphone. For the longest time portable audio also necessitated the use of headphones, and this is still very much the case. The tiny speakers in smartphones, while significantly better than ten years ago, can only do so much. Sure, advanced signal processing has enabled improvements in output level and sound quality over the past few years, but watching a movie on a smartphone without headphones remains a less than massive audio experience. What’s the problem?
The Mobile World Congress (MWC) takes place in Barcelona every year. With over 100,000 exhibitors and visitors, it's by far the most important event in the industry. It also offers a key to understanding the trends of the future—not only in the mobile industry but in relation to how we live our lives. Mobile goes beyond mobile phones and everything you can think of is getting connected. Including some things you might not even imagine.