Head of Marketing and Brand Building

Dirac Research, one of Sweden’s emerging tech powerhouses, is a world-renowned audio technology company that is dedicated to inventing the future of sound across all product categories. The company’s market-leading digital audio optimization solutions have been adopted by some of the world’s most respected manufacturers – including Harman, Huawei, OPPO, Xiaomi, OnePlus, Pioneer, Volvo, Rolls Royce, and many others. Dirac is headquartered in Uppsala, Sweden, with offices in Shanghai, Shenzhen and Beijing as well as representatives in Japan, USA, Korea and Germany. Additionally, Dirac now operates an R&D center in Copenhagen, Denmark. Undergoing an intense growth phase, the Dirac team consists of roughly 90 people today.

Our Vision

Audio performance is becoming increasingly prominent in our favorite consumer devices, which also are increasingly defined by software rather than hardware. With these trends, Dirac´s mission is to be the world’s leading provider of complete digital audio optimization solutions, while its vision is to become a global consumer brand and a quality seal for sound systems of every kind.

Position Background

The consumer demand for high-quality audio is increasing rapidly across all product categories. Dirac solutions today are used in more than 200 million devices – from smartphones to automobiles, HiFi systems, and more. We are already a technology leader with a huge user base and now we want to become a global household brand too. International top-tier media is taking notice of Dirac – we have been featured in The Wallstreet Journal, BBC, The Economist 1848 Magazine, Engadget, Forbes, IEEE Spectrum, Mashable, TechRadar, etc, etc. HiFi media and Internet forums write about us regularly. But we have so much left to do…

Your Challenge

In this role, you are responsible for designing and executing our brand strategy and marketing strategy from the ground-up. You will work closely with our global sales organization, product managers, a small marketing team and PR agencies. You will own the marketing budget and support both short-term and long-terms needs. You will also work with the entire organization to ensure that our brand vision permeates all that we do. Our brand and our technology are the corner stones of our success, and they go hand in hand.

As an ingredient brand, Dirac’s brand building and marketing must focus both on B2B and B2C marketing. Today our customers are mainly manufacturers of sound systems, but an increasing amount of our growth will come from the end user making in-app purchases or on the Dirac web site. Influencing and driving purchase decisions and increasing conversion rates will be a central part of our marketing efforts.

You will lead our marketing team, consisting of a small in-house team and external agencies and partners. You will be responsible for web, social media, communication, PR, brand building, marketing automation, etc. In short, you will have full responsibility and accountability for all Dirac marketing and brand building.

Your Profile

Requirements for success in this demanding position include an entrepreneurial spirit; expertise in global consumer brand building and ingredient brand building, regardless of product area; and a keen understanding of what drives sales. Furthermore, you must also have a deep understanding of the consumer market; an understanding how best to sell and market to this audience; and be equipped with the tools to test various strategies to determine which are the most effective for our target audiences.

You have built brands on a global scale. China, Europe and US markets are familiar grounds to you, and you have insight into the key differences between each market and understand how to position premium brands accordingly. You have a strong sense of responsibility and are attracted to dynamic organizations that are driven to change the world.

You are also a great leader – able to go into detail yet see the big picture; an exceptional and inspiring communicator. You understand digital channels, and you are data and insight driven. You know how to effectively budget and build a marketing plan. Your written and spoken English is of the highest quality.

An interest in audio is an advantage but not a requirement. You will be supported by our experienced product managers, marketing team and the sales organization – all of which are highly versed in the audio marketplace. We encourage female applicants to this position.

What Dirac Offers You

Dirac is one of Sweden’s hottest and fastest growing young tech companies, with best-in-class technology and a customer-base that includes many of the world’s most reputable brands. Dirac offers a highly-entrepreneurial environment and a team exceptionally passionate about both building a great business and inventing the future of sound.

Though currently mid-sized, with about 90 employees, Dirac is at an inflection point in its history, poised for immediate and exponential future growth. Joining the team now, specifically in this position, you will have a very important role in creating the future of Dirac by building our brand on a global scale.


You are welcome to contact to HR manager Anna Nordanstig at anna.nordanstig@dirac.com to learn more. Please send personal letter and CV to Anna. Your application will be treated strictly confidential.

Your main location will be at Dirac’s headquarters in central Uppsala, Sweden. The position is to be filled as soon as possible. We welcome your application!