Dirac Impresses Journalists & Industry Experts Alike at the Company’s First-Ever Media Conference in China

Dirac held a media conference for the first time in Beijing, China this past Tuesday. Approximately forty journalists and opinion leaders within the VR, HiFi, automotive and mobile industries attended the event.

Erik Rudolphi, Dirac’s Vice President and General Manager of the Mobile BU, presented Dirac’s history and discussed the company’s key business areas around the world. Tony Ye, Dirac’s Business Director of Greater China, discussed Dirac’s business development efforts within the Chinese mobile industry and delved into the key advantages of Dirac mobile technologies.

During the event, attendees were invited to experience Dirac’s suite of audio optimization solutions designed for various devices and products.

The Volvo XC90 and S90, both of which are optimized by Dirac Unison, an active acoustic treatment technology, “wowed” attending journalists and opinion leaders. As part of this impressive demo, Dirac also helped recreate the audio acoustics of the Gothenburg Concert Hall, which is world-renowned for its perfect acoustical environment, within each Volvo.

The Bose SoundLink Mini II portable speaker, when optimized by Dirac Panorama Sound – a sophisticated soundstage widening technology that creates an immersive and powerful listening experience – also received rave reviews from reporters and audio industry experts. The difference between the Dirac Panorama Sound-optimized Bose speaker and a standard portable speaker was described as “huge” and “remarkable”.

Additionally, the company’s award-winning Dirac VR 3D audio solution, which was demonstrated through a pair of Sennheiser HD650 connectors and a head tracker, also blew away reporters and industry experts.

In fact, many attendees claimed that they did not believe the headphones were on, given that they could not hear anything from them; they believed the source of the sound to exist beyond the headphones, in various locations all around them.

They claimed that the sound was coming from the TV located in front of them and from the various other rooms, rather than from its true source – the Dirac VR-enabled headphones that sit atop each user’s ears.

This is precisely the effect of Dirac VR, which creates a virtual surround sound system that mimics exactly and precisely the world around you, all through a pair of headphones and a head-tracker.

China has been a key market for Dirac as a result of its surging smartphone market. More than ten Chinese smartphone manufacturers including market leaders such as OPPO, Xiaomi and Huawei have all partnered with Dirac to leverage the company’s mobile technologies to optimize smartphone speakers and earphones.

Dirac is increasingly recognized by Chinese consumers and industry experts as a global leader in smartphone audio optimization technology. The event helped the public get to know Dirac, its history and capabilities, and its unwavering commitment to creating a better sounding world, through nearly all consumer devices – from automobiles and headphones, to smartphones, portable speakers, and much more.

Dirac Research Partners With OPPO Electronics To Equip Its Smartphones With A Superior Listening Experience

Strengthening its global leadership position in mobile audio optimization, Sweden’s Dirac Research today announced a strategic partnership with OPPO Electronics, one of the world’s largest mobile device manufacturers, to equip all OPPO smartphones, including their recently launched R11 and R11 Plus, with its mobile audio optimization solutions. According to Dirac General Manager — Mobile Erik Rudolphi, this partnership is yet another indicator of the growing consumer demand for premium listening experiences in all entertainment devices – including smartphones.

Dirac Research To Equip Select NAD Electronics Amplifiers with Dirac Live Room Correction

UPPSALA, SWEDEN – Strengthening its commitment to provide customers with an unparalleled home theater listening experience, NAD Electronics today announced a strategic partnership with Dirac Research, the global leader in platform optimized sound enhancement technology. The partnership will incorporate the Dirac Live room correction solution into upcoming, select products in NAD Electronics’ Masters and Custom Install lines.

Dirac VR named ‘Best Virtual Reality Industry Technology’ at The 2017 TechXLR8 Awards

UPPSALA, SWEDEN —  Furthering its success across the virtual reality landscape, Dirac VR, a breakthrough 3D audio solution developed by Sweden’s Dirac Research, was just named the “Best Virtual Reality Industry Technology” at the 2017 TechXLR8 Awards. As London Tech Week’s flagship show, TechXLR8, which runs from June 13-15, recognizes excellence and outstanding contributions in converging areas of technology and is comprised of various expos including Europe’s number 1 VR & AR event – VR & AR World – as well as IoT Europe and Apps World Europe, amongst other.

Dirac Research Appoints Lars Isaksson Business Director of AR/ VR

UPPSALA, SWEDEN — Investing further in the build-out of its senior management team, Dirac Research, a global leader in platform-optimized sound enhancement technology, today appointed Lars Isaksson Business Director of AR/VR. According to company founder and CEO Mathias Johansson, Mr. Isaksson will be responsible for driving market demand and product development for the company’s recently introduced Dirac VR audio platform, which delivers compellingly immersive sound with an unprecedented new level of realism.

Dirac Awarded $250K USD by Swedish Innovation Agency to Fund 3D Audio Recording Initiative

Nearly one month after raising over USD $4.85-million from new and current investors, Dirac Research, the global leader in platform-optimized sound enhancement technology, today announced that they’ve been awarded an additional $250K in research funding from Swedish government innovation agency Vinnova for a project pertaining to 3D audio recording for consumer devices. According to Dirac cofounder and CEO Mathias Johansson, the project will leverage the capabilities of their breakthrough Dirac VR audio platform, which debuted in January at CES 2017.

StormAudio Selects Dirac Live Room Correction For Its High-End Immersive Audio Home Theater Products

Responding to industry demands to include the very finest room correction technology in its next generation of audio products, StormAudio, a leading manufacturer of high-end Immersive Audio home theater equipment, has entered into an agreement with Dirac Research, the global leader in platform optimized sound enhancement technology, to incorporate the Dirac Live® room correction solution into its new StormOptimizer suite, equipping StormAudio’s integrators with a powerful tool to effectively and efficiently correct the acoustic behaviors of the room and speakers as a complete system.

Sweden’s Dirac Research Raises 44 MSEK ($4,865,000 USD) To Accelerate Expansion into Emerging Markets of Virtual Reality & Augmented Reality

UPPSALA, SWEDEN — Dirac Research, a global leader in platform-optimized sound enhancement technology, announced today an investment of 44 MSEK ($4,865,000 USD) from current and new investors. The capital investment will be used to accelerate Dirac’s expansion into new markets such as virtual and augment reality, strengthen their position as the global leader in mobile audio optimization technology, and to further develop their management and engineering teams. The company also announced that Jörgen Lantto, long-time Ericsson executive and former CEO of Fingerprint Cards AB, has joined Dirac’s Board of Directors, effective immediately.

Dirac Research tar in 44 miljoner och utser Jörgen Lantto till ny styrelsemedlem

Uppsala - Dirac Research, världsledande inom digital ljudoptimering, tillkännager idag att bolaget genomfört en riktad nyemission som tillför 44 miljoner kronor från nuvarande och nya investerare. Kapitalet ska användas för att accelerera Diracs expansion på nya marknader såsom virtual reality (VR) och augmented reality (AR) och för att stärka sin ledande position inom ljudoptimering för mobilindustrin, samt för utökade rekryteringar. Företaget meddelar också att Jörgen Lantto, tidigare VD för Fingerprint Cards AB, valts in i Diracs styrelse.

Dirac Research Enhances the Listening Experience of the All-New Xiaomi Mi 5c Smartphone Through Surge S1 SoC Integration

UPPSALA, SWEDEN. – Dirac Research, the global leader in platform optimized sound enhancement technology, today announced that its revolutionary speaker optimization solution is now incorporated in the all-new Xiaomi Surge S1 SoC (System on Chip), which is featured in Xiaomi’s Mi 5c smartphone introduced in Beijing on February 28, 2017. According to Dirac’s General Manager - Mobile Erik Rudolphi, the incorporation of the Dirac technology into Surge S1 converts each new Xiaomi smartphone into a powerful entertainment center capable of delivering a premium listening experience.

Dirac Debuts First Cloud-Based Service For Its Growing Portfolio Of Audio Optimization Solutions At Mobile World Congress 2017

UPPSALA, SWEDEN – Dirac Research, the global leader in sound optimization technology, today introduced Dirac Connect, a first-of-its kind cloud-based service that allows end-users to download Dirac’s suite of audio optimization solutions directly to their mobile device. The optimizations are adapted to work with specific headphone and speaker models and unleash their fullest potential for extraordinary listening experiences. Dirac Connect, which will be offered to end-users through mobile device manufacturers and content providers, will be unveiled and demonstrated at Mobile World Congress (MWC) 2017 from 27 February to 2 March 2017.

Dirac to Bring Hi-Fi Audio to the Mobile Masses with Major Product Introductions at Mobile World Congress 2017

Delivering on its promise to bring premium audio experiences to owners of every type of headphone and mobile device, Dirac Research, the global leader in sound optimization technology, today announced the introduction of two new audio solutions that help transform nearly any mobile device and headphone into an on-the-go home theatre. The two solutions — the brand new Dirac VR™ and a second-generation Dirac Panorama Soun— will be formally unveiled and demonstrated at Mobile World Congress (MWC) 2017 from 27 February to 2 March 2017.

Virtual Reality Gets Real At CES 2017 With The Launch of Dirac VR

A final frontier in making virtual reality real will be crossed at CES 2017 when Dirac Research, the global leader in platform-optimized sound enhancement technology, introduces its Dirac VR platform featuring patent-pending dynamic HRTFs (head-related transfer functions) that consider the isolated movements of the head in relation to the human torso. The demonstrations are taking place at the Venetian Hotel in Suite 31-215, from January 5-8, 2017. 

Dirac expands – join us and invent the future of sound

Are you eager to build something truly exceptional that has an impact on hundreds of millions of people? Dirac is the world leader in digital sound optimization and a quality seal for audio products. With a customer base spanning leading mobile, HiFi and automotive companies, such as Rolls Royce, Volvo, Harman, Huawei, OPPO, Xiaomi, Arcam, Datasat and Pioneer, we are growing exponentially. More than 100 million consumer electronics products already license Dirac technology for an improved sound experience.

Dirac Achieves Major Breakthrough in 3D Audio with First AR/VR Platform Utilizing Dynamic HRTF Technology

UPPSALA, SWEDEN 2016 – Dirac Research, the global leader in platform optimized sound enhancement technology, today removed a major barrier to a truly immersive AR/VR experience with the introduction of its "Dynamic 3D Audio" AR/VR platform featuring patent-pending dynamic HRTFs (head-related transfer functions) that consider the isolated movements of the head in relation to the human torso. The current industry-standard HRTFs incorrectly assume that the body and head must always move in tandem.