UPPSALA, SWEDEN, August 9, 2018 — Dirac Research, the global leader in digital sound optimization technology, today announced that its Dirac Power Sound solution is embedded in the all-new, aesthetically designed Meizu Gravity portable speaker that began shipping this week.
“Our collaboration with Meizu highlights our continued commitment to the portable speaker market,” stated Niklas Thorin, Dirac’s General Manager of High Performance Audio. “Over the past decade, our technology has had a major impact on the automotive, home theater, mobile, and XR audio markets. Now, through our portfolio of small speaker optimization solutions such as Dirac Power Sound® and Dirac Panorama Sound®, we’re gaining increased traction in the portable speaker space.”
Dirac Power Sound is a digital technology that optimizes the sound experience from small loudspeakers typically plagued with audio performance deficiencies. Through the use of advanced measurements and optimization techniques, the solution equips the Meizu Gravity speaker with clearer, more natural sound with richer details; tighter, more powerful bass; loud, clear playback while retaining a natural timbre; and improvements to overall sound quality.
Additional features of the Meizu Gravity speaker include a deceptive floating body design and a unique transparent prism display, which from certain angles makes the text appear like its hovering above the speaker. The speaker is designed by Tokyo-based Kosho Tsuboi and showcases the acclaimed product designer’s love and appreciation for Buddhist and Zen principles.
“With our all-new Gravity, we have created a speaker that is as beautiful to look at as it is powerful to experience,” said a senior Meizu company representative. “The Dirac Power Sound solution effectively optimizes our speaker hardware, creating an impressively loud sound that doesn’t sacrifice crispness and clarity. It’s an accent to any room that will not disappoint.”
As further evidence of Dirac’s recent success in the portable speaker market, the company incorporated its digital audio solutions in the Xiaomi Mi AI speaker, earlier in 2018, and in the JBL Soundboost 2, during the second half of 2017.
Established in 2003 and headquartered in Zhuhai, China, Meizu designs and produces smartphones created to provide a simple, intuitive mobile experience for people whose time is expected to be simply spent in using their devices, instead of figuring out the way of using them.
Meizu expanded into the smartphone market in 2008 and has been committed to developing high-end smartphones ever since. Based on a business philosophy and commitment to pursuing perfection and long-term development, Meizu remains laser focused on developing innovative and user-friendly smartphones for consumers. For more information, visit https://www.meizu.com/.