Dirac Research Makes Its PC Market Debut

The digital audio pioneer behind breakthrough solutions leveraged by high-end automotive, mobile, and home audio brands has entered the PC market through the integration of their sound optimization solutions in Fujitsu PCs.

FH70.png

UPPSALA, SWEDEN, March 26, 2019 — Swedish sound pioneer Dirac Research today expanded into the PC market with the announcement that its sound optimization technologies are now incorporated into the new line of Fujitsu PCs produced by Fujitsu Client Computing Limited (Kawasaki, Japan). According to Dirac General Manager of Mobile Erik Rudolphi, the expansion effectively transforms the audio experience delivered by desktop and laptop computers and points the way to the future for a product category that is increasingly being used for gaming and video streaming.

“At Dirac, we don’t chase new markets; we focus on inventing the future of sound and understand that by developing truly pioneering digital audio solutions new markets will open to us,” stated Rudolphi. “That was as true of the luxury automotive market, from which we were born, as the PC market, where we venture next. The desktop and laptop are increasingly used for gaming and video streaming, and customers are now demanding a high quality audio experience that’s on-par with its visual display. We’re excited to enter the PC market and establish our solutions as the foundation for a new generation of PC audio.” 

The Fujitsu ESPRIMO FH70/D1 and FH77/D1 models are the first PCs to leverage Dirac’s digital audio solutions – which to date have been used by Bentley, Rolls Royce, Volvo, BMW, Huawei, Xiaomi, OPPO, OnePlus, Harman, Datasat and many other blue-chip brands as well as professional mixing studios and cinemas.

The company’s origins are in the premium automotive and home theater markets, where it began by researching and designing sophisticated sound optimization solutions for the world’s top audio systems to enhance the speakers’ overall audio performance and correct for acoustical imperfections introduced by the listening space. 

More recently, the company applied its audio expertise to the mobile market, where its solutions optimize the performance of the small and micro-speakers used in smartphones and portable speakers to deliver a louder, more pristine sound experience. It’s this experience – designing solutions for industry-leading smartphone brands such as OPPO, Xiaomi, and OnePlus – that will allow Dirac to effectively disrupt the PC audio industry.

Continued Rudolphi, “Dirac has dedicated the last 7 years to pioneering digital audio algorithms that allow small and micro-speakers to deliver big sound, of high quality, despite their inherently small size. We’ve collaborated with the industry’s most respected speaker OEMs and smartphone brands to establish a new standard in smartphone audio. Now, as we break into the PC market, we will lean on this extensive experience and expertise to deliver the industry an entirely new calibre of PC audio that will add a new dimension to gaming, movies, video-conferencing, and more.”

The Dirac technologies integrated into the ESPRIMO models provide the all-in-one PC with enhanced audio performance through patented frequency and impulse response correction technology. The PC also features Dirac’s volume enhancement technology, specifically tailored for small speakers, that allows the device to produce louder audio without sacrificing on quality.